Mobile phone market returns 2010 to growth with graphic-enabled hardware

Berg near Munich, March 31, 2011

Mobile communication industry’s shipment of mobile phones worldwide to reach 1.6 billion units in 2011 compared to 1.4 billion in 2010 / IDC study expects in forecast for 2015 a total of 2.1 billion deliveries of mobile phones / Market affirms again trend to fast growing and ambitious mobile communication / Bitmanagement puts strong effort into 3D software adaptation for mobile devices and supports the trend to more powerful mobile equipment like smart phones.

Latest market survey from recognized research institute IDC, Framingham near Boston, USA, confirms the fast growing trend of demand in the communication industry for mobile devices like smart phones or tablet computers. Not only mobile phones returned in 2010 to growth but also IDCs forecast anticipates for 2015 total mobile phone shipments of 2.1 billion units. Vendors of such equipment have shipped 1.4 billion units or 17 percent more pieces in 2010 after 1.2 billion in 2009. In this regard smart phones which for instance enable users to receive or to send e-mails also played an important role. The high demand of smart phones this way helped to overcome the temporary weakness of the mobile device market in 2009 midst of the global economic recession.

Due to the increased demand of iPhones, iPads, smart phones and tablet computers mainly the bigger computing power, the larger size of displays compared to standard mobile phones now allow to realize also 3D images and scenes and its circulation, to an increasing degree. The 3D software industry therefore advances its technology for 3D applications and provides the opportunity to integrate 3D software based applications into mobile equipment too.

One of the leading 3D technology offering companies since nearly 10 years is the in Germany located software developer Bitmanagement Software GmbH. Bitmanagement provides a 3D viewer technology which is based on its core product BS Contact. Developer can integrate the viewer into their applications and products for featuring an interactive real time rendering viewing experience. Using the dedicated viewer BS Contact Mobile also virtual applications like Augmented Reality(AR) can be realized.

Bitmanagement and Fraunhofer Institute (IGD) jointly got involved with the latest project “interAR – Augmented Reality “ which is sponsored by “Bundesministerium für Wirtschaft und Technologie” (German Ministry for Economic Affairs and Technology), targeting the development of a platform to create AR applications with 3D scenes and products. Bitmanagement contributes to the project a scalable and mobile 3D viewer which is designed for commercial and in mass markets offered mobile devices like Apple iPhone 3,4, as well as Nokia mobile phones and others.

The platform will be based on the interactive mobile content format X3D. Therewith the decision has been made in favour of the content format X3D being now the standard for developing 3D scenes. X3D is the enhanced and refined successor of the Virtual Reality Modeling Language (VRML) format. X3D has been developed and is regularly maintained by Web3D consortium in the US where Bitmanagement is member of the consortium since 2002.

Bitmanagement already is dealing with Augmented Reality (AR) software since its foundation in 2002, when the company developed an AR prototype for Deutsche Telekom. Augmented Reality is the computer aided enhancement of the perception of our ‘real’ reality. In the 3D world AR means the mix of images and video sequences with 3D models and 3D worlds. Technical services and assembling, CAD applications as well as the visualization of measuring and simulation results or architectural drawings and models are among numerous 3D AR applications.

The 3D viewer software BS Contact Mobile will also support features like multi touch screens as well as 180° modus or as also named ‘landscape and portrait’ modus. The users therefore can count on having the respective state of the art features available with BS Contact Mobile embedded in its application.

i.A. Norbert Böcker
Bitmanagement Software GmbH
Oberlandstrasse 26, D-82335 Berg

Tel.: 08151-97170-8
Mobile: 0171-3337719

About Bitmanagement Software GmbH

Bitmanagement is a provider of multimedia software with a focus on online interactive 3D visualization. The multimedia technology for 2D/3D, audio and video is realtime and Internetready. Based on the ISOstandard formats VRML/X3D, CityGML and COLLADA, MPEG-4 and Java, it allows an Interactive visualization of concepts and products.

Bitmanagement develops and markets a product portfolio of visualization software, which is composed of visualization software (BS Contact VRML / X3D, MPEG-4, Geo, Stereo and Mobile), documentation (BS SDK Package) for animation and different programming tools up to Workflow optimization such as BS Encrypt.

Bitmanagement was founded in 2002 by three former employees of the blaxxun interactive AG, Munich. The company achieved sales growth and positive result in 2008 and is "cash flow positive" in since its founding.

Bitmanagement is a board member of the "Web3D Consortium" (USA), which is responsible for the standardization and dissemination of 3D ISO standards for the Internet. Bitmanagement is simultaneously also a member of the" 3D Consortium "for the dissemination of stereoscopic visualization.

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