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Most young people are fascinated with high quality and ambitious online applications from the area of entertainment, games, infotainment and also navigation.
As more and more traditional products, concepts and use cases are being enhanced by the interactivity of the internet, even older users are accepting these enhancements.
Parallel to launches of a product e.g. in the automobile industry, 3D games in the Internet are offered showcasing virtually all the product features. Customers are informed by games of new products. It is observed that especially younger customers vote for products that have also an online marketing strategy.